OUR INOVATION
Commercials
The commercials have a serious tone, to convey the severity and urgency of the issue. Ideally, celebrities and/or endorsements from companies will be featured, which provides credibility to our claims. We believe it would be most effective to show what the internet would look like if there was no net neutrality. We will present a depiction of an ISP charging people more for services that they use every day, such as video streaming services. Actual companies will be used, which will help gain funding because this will act as advertising for the companies that support our cause. ISPs will be shown as “evil corporations”, to persuade viewers to have a negative opinion of them. Finally, the commercials will conclude with instructions on how to contact your representatives in Congress to make a change, using CallYourRep.co.
Our second method of advertising comes in the form of online websites, posts, pages, and banners. One of the most effective ways to spread awareness on net neutrality is social media. The ads, in the manner of the commercials, would feature imagery that would show what the internet would be like lacking net neutrality. Conveying the importance of contacting your representative is a crucial part of the ad campaign. Because it is the only real action an individual can take, we need to all people to that action and hold them accountable and responsible for their government. In a democracy, the public opinion is the most powerful weapon to change, or in our instance, keep, legislation.
Online Advertising
Website
Our last method of publication is a website. This will act as a landing page from the ads that we present online and on TV. This will also be a place where people can find more information about the cause and how to contact representatives. Our website will have a clean, smooth look to be attractive to our internet-savvy demographic which is obviously what this is.
